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Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladder? How does the Mafia make money from laundries when street gangs pushing drugs don't? Who really benefits from immigration? How can China, in just fifty years, go from the world's worst famine to one of the greatest economic revolutions of all time, lifting a million people out of poverty a month? Looking at familiar situations in unfamiliar ways, THE UNDERCOVER ECONOMIST is a fresh explanation of the fundamental principles of the modern economy, illuminated by examples from the streets of London to the booming skyscrapers of Shanghai to the sleepy canals of Bruges. Leaving behind textbook jargon and equations, Tim Harford will reveal the games of signals and negotiations, contests of strength and battles of wit that drive not only the economy at large but the everyday choices we make.

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It is not easy to be part of a revolution. Young men and women growing up in rural China in the 1970s worked as part of a farming community, collecting¨¨work points¨, doing as they were told, moving where they were told, and having basic needs provided for by the community and the state. Their sons and daughters grew up in a different China in the 1980s and 1990s. Life was still hard, but there was more money around and much more choice. Land was valuable; as farming methods improved, there was still less need for spare workers on the farm. Some people did what their fathers had been forbidden to do: sold their land and moved to the cities to look for work. Migration tore families apart. While new opportunies opened up, the old safety nets were becoming tattered as some state enterprises b...

if you want to bargain, don't try to find a cheap store. Try to shop cheaply.

all efficient outcomes can be achieved using a competitive market, by adjusting the starting position

car trips are the problem

share should rise in price only if there's good reason to think that future profits will be high

better have a clear idea what you think you know and what market insiders are ignoring

long lasting profitability for a company comes from having some capability that others cannot march

if you want a successful auction, you need plenty of serious bidders

书籍介绍

Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladder? How does the Mafia make money from laundries when street gangs pushing drugs don't? Who really benefits from immigration? How can China, in just fifty years, go from the world's worst famine to one of the greatest economic revolutions of all time, lifting a million people out of poverty a month? Looking at familiar situations in unfamiliar ways, THE UNDERCOVER ECONOMIST is a fresh explanation of the fundamental principles of the modern economy, illuminated by examples from the streets of London to the booming skyscrapers of Shanghai to the sleepy canals of Bruges. Leaving behind textbook jargon and equations, Tim Harford will reveal the games of signals and negotiations, contests of strength and battles of wit that drive not only the economy at large but the everyday choices we make.

注：两种封面，随机发送。