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　　When Warren Buffett was asked why the Gillette board of

directors chose Jim Kilts to be CEO, he said, “Jim made as much

sense in terms of talking about business as anybody I’ve ever

talked to. If you listen to Jim analyze a business situation you

get absolutely no baloney. And, frankly, finding someone like that

is a rarity.”

There is only one CEO in recent times who has faced—and succeeded

at—the extraordinary challenges of leading three major

companies—Gillette, Nabisco, and Kraft—into prosperous futures by

doing what matters on the fundamentals.

That CEO is Jim Kilts. In this vivid first-person account he

reveals his system for success that is both cutting-edge and

back-to-basics. Doing What Matters—the action plan for identifying

and tackling what’s important and ignoring the rest—is the key to

winning in a warp-speed world where the need for revolutionary

speed and decisiveness increases by the day.

Kilts illustrates his ideas with colorful stories, such as “that

little red razor.” A new product idea he proposed early on at

Gillette, it was initially shelved because “everyone knew you

couldn’t sell a red razor,” but went on to become one of Gillette’s

biggest marketing successes ever.

Jim Kilts’s focus on both business fundamentals and personal

attributes provides the “complete package,” showing how to get

results that make a difference through:

? Intellectual integrity: The ability to face the unvarnished

truth about yourself and your business and using what you see as

the basis for action.

? Generating emotional engagement and enthusiasm: Using the force

of your personality and ideas to infuse people and an entire

organization with a sense of purpose and mission.

? Action: Gillette, with just five product lines, had over 20,000

SKUs. After studying the issue for over two years, there were still

20,000. How Kilts got Gillette off the dime to pare down the number

to 7,000 almost overnight is an astonishing example of getting the

rubber to meet the road—with enormous benefits to the

business.

? Understanding the right things through an overarching concept

to frame and filter issues: For Jim Kilts it was Total Brand Value,

the framework he used in the consumer products industry for

achieving better, faster, and more complete results than the

competition.

Whether you’re CEO of a multibillion-dollar global company, the

brand manager for a product, an entrepreneur starting a small

business, or just beginning a career, Doing What Matters provides

the practical ideas that get results—ranging from a day one action

plan for starting a new job to a chorus of cheers and support to a

program of total innovation that involves everyone in changes from

small to “big bang.”

From the Hardcover edition.

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　　JAMES M. KILTS, a founding partner of the private equity firm

Centerview Partners, previously was chairman and CEO of the

Gillette Company and prior to that CEO of Nabisco and Kraft. He has

been a visiting lecturer and executive-in-residence at the

University of Chicago, where he established the James M. Kilts

Center for Marketing at the Graduate School of Business.

　　JOHN F. MANFREDI, managing partner of Manloy Associates, formerly

was senior vice president of investor relations and corporate

affairs at the Gillette Company and prior to that executive vice

president at Nabisco.

　　ROBERT L. LORBER is president and CEO of the Lorber Kamai

Consulting Group and associate professor at the University of

California at Davis.

　　From the Hardcover edition.

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媒体评论

　　"Jim Kilts transformed Gillette. Before his arrival, the

company was a study in self-deception. Great brands were being

mishandled, operational and financial discipline was non-existent

and fanciful promises to investors were standard practice. In

record time, Jim excised these business pathogens. I've learned

much from Jim. So, too, will readers of this book."

　　--Warren E. Buffett

　　"Doing What Matters is an insightful and practical approach to

business by a transformative leader with a great track record of

success."

　　--Jack Welch

　　Jack Welch, LLC

　　Jim Kilts is a proven wizard at making companies run.

　　--Wall Street Journal

　　From the Hardcover edition.